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Farm 2 Facts was in need of content and a brand voice that aligned with the needs of their target audience - farmers market managers. Through my research, including scouring job descriptions for market managers, I found that these people wear MANY hats. They are busy. The Farm 2 Facts website and content was written from an academic lens, tended to be on the wordy side, and was often hard to understand. We designed a brand identity that was rooted in getting their points across quickly while celebrating all the great things farmers market managers do for the community! We clarified their mission, vision, values, documented them and created a book that shares who Farm 2 Facts is, what they are doing, and how to do it for their revolving door of student writers. We also copy edited their website and provided examples of how to implement the brand voice. Check out their brand book below and like them on Facebook if you want to help fresh food thrive!
