WHAT PEOPLE SAY

ALFONSO MORALES,

FARM 2 FACTS

Mary Jane is more then responsive, she's generative! Our relationship with her improved our onboarding processes and is helping us relate to our members in more constructive ways.

michelle zimmerman,

madison orginals

We absolutely loved working with Mary Jane! I loved seeing our mission and vision as an organization come to life in a concise, clever and thoughtful brand book. I now have a useful marketing tool that I can reference for our strategies, share with our members and educate our community partners.

get occasional quick tips for brand clarity!
featured website

When you walk into Little Tibet on Madison's east side, you can sense the warmth, friendliness, and creativity by the decor. This identity, as a warm, auspicious place, needed to be replicated in the website, while highlighting the beautiful dishes and the uniqueness that Little Tibet brings to the Madison food scene. Warm tones, photos of the family, and prayer flags creates the cozy, friendly creative identity online.

brand identity

non-profits

madison originals

Madison Originals, an association of independent restaurants that defines Madison's food scene, did not have a defined brand voice. A new brand book outlines who they are, what they do, and who they speak with, giving them a clear voice that supports their mission.  

1  BRAND STRATEGY

2  BRAND BOOK

3  CREATIVE DIRECTION

brand voice.

GRAPHIC DESIGN

farm 2 facts

Farm 2 Facts is a start-up non-profit operating out of the University of Wisconsin-Madison that provides software for farmers market data analytics. They rely heavily on student work which means they have frequent turnover. Also, because the staff and leaders are academic professors and students, they were writing like academics. Through industry research we created a brand voice that clearly and effectively communicates with their target audience- farmers market managers and community organizers.

1  BRAND STRATEGY

2  BRAND BOOK

3  CREATIVE DIRECTION

brand voice.

THE WISCONSIN HISTORICAL SOCIETY

A comprehensive brand book transformed the Wisconsin Historical Society's marketing. From underwater archaeology to priceless manuscripts and artifacts, from libraries to heritage breed animals at living history sites, the Wisconsin Historical Society is a diverse place with multiple target audiences. Each division was creating their own marketing materials in silos. By outlining the creative direction and applying brand standards across multiple divisions, the Society now presents a unified voice across the organization in video, print and digital channels.  

1  BRAND STRATEGY

2  BRAND BOOK

3  MARKETING PLANS

4  CREATIVE DIRECTION

5  BRAND MANAGEMENT

brand identity

small businesses

 

JD GOEHRING VIOLINS

I love small businesses. I want to see them succeed. JD Goehring Violins was just getting started and knew having a strong brand and creative vision would make marketing easier in the future. I jumped at the chance to work with them. A violin maker? You don't come across one of those everyday. Knowing that each violin is a work of art, I developed a creative direction that reflected the specialness of each instrument and the sophistication of classical music while making the brand warm and approachable. 

2  BRAND BOOK

4  CREATIVE DIRECTION/DESIGN

logo. website. business cards.

ACUPUNCTURE LIFESTYLES

I'll do just about anything for a brand.  

Yup. That's me. My skin never looked so good. Acupuncture Lifestyles of Madison was looking into specialty treatments in niche markets as well as clarifying their vision. If you aren't afraid of needles, there's more to see!

This is me being laid back.

1  BRAND STRATEGY

2  BRAND BOOK

4  CREATIVE DIRECTION

logo. photography. 

GALLERY 99

I had a bachelor's in art, a master's in art history, a recession and a passion for introducing people to art. Looking out my apartment window in small downtown Wisconsin, I saw weathered signs and opportunity. I started Gallery 99 in 2010. By collaborating with different organizations I created targeted events that introduced unlikely audiences to contemporary art and brought customers into local businesses. 

1  BRAND STRATEGY

2  BRAND BOOK

3  MARKETING PLANS

4  CREATIVE DIRECTION

5  BRAND MANAGEMENT

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recent and current clients

MJC MKTG LLC
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 © Copyright 2020 - MJC MKTG LLC

Madison, WI, USA