brand identity
Henschel hats
Henschel Hats, a wholesale and Amazon powerhouse, came to us looking to elevate their brand identity to better reflect the lives of their direct-to-consumer audience. We dove deep, researching competitors and wielding the power of AI to analyze Amazon reviews and generate unique logo concepts. This data-driven approach, coupled with our creative spark, resulted in a brand identity that perfectly captured the essence of the Henschel Hats customer.
1 CREATIVE DIRECTION
2 BRAND BOOK​​
madison originals
Madison Originals, an association of independent restaurants that defines Madison's food scene, did not have a defined brand voice. A new brand book outlines who they are, what they do, and who they speak with, giving them a clear voice that supports their mission.
1 BRAND STRATEGY
2 BRAND BOOK
3 CREATIVE DIRECTION
brand voice.
4 GRAPHIC DESIGN
1 BRAND STRATEGY
2 BRAND BOOK
3 CREATIVE DIRECTION
brand voice.
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Farm 2 Facts is a start-up non-profit operating out of the University of Wisconsin-Madison that provides software for farmers market data analytics. They rely heavily on student work which means they have frequent turnover. Also, because the staff and leaders are academic professors and students, they were writing like academics. Through industry research we created a brand voice that clearly and effectively communicates with their target audience- farmers market managers and community organizers.
farm 2 facts
farm 2 facts
Farm 2 Facts is a start-up non-profit operating out of the University of Wisconsin-Madison that provides software for farmers market data analytics. They rely heavily on student work which means they have frequent turnover. Also, because the staff and leaders are academic professors and students, they were writing like academics. Through industry research we created a brand voice that clearly and effectively communicates with their target audience- farmers market managers and community organizers.
1 BRAND STRATEGY
2 BRAND BOOK
3 CREATIVE DIRECTION
brand voice.
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THE WISCONSIN HISTORICAL SOCIETY
A comprehensive brand book transformed the Wisconsin Historical Society's marketing. From underwater archaeology to priceless manuscripts and artifacts, from libraries to heritage breed animals at living history sites, the Wisconsin Historical Society is a diverse place with multiple target audiences. Each division was creating their own marketing materials in silos. By outlining the creative direction and applying brand standards across multiple divisions, the Society now presents a unified voice across the organization in video, print and digital channels.
1 BRAND STRATEGY
2 BRAND BOOK
3 MARKETING PLANS
4 CREATIVE DIRECTION
5 BRAND MANAGEMENT
UX design
Little tibet
When you walk into Little Tibet on Madison's east side, you can sense the warmth, friendliness, and creativity by the decor. This identity, as a warm, auspicious place, needed to be replicated in the website, while highlighting the beautiful dishes and the uniqueness that Little Tibet brings to the Madison food scene. Warm tones, photos of the family, and prayer flags creates the cozy, friendly creative identity online.
Underground self-defense
As the creative director for Bizzy Bizzy I lead the team to create a 1 Day Website with an illustrated lead generation "quiz" for a self-defense company.
The owner knew many of their students were nerds who loved comic books, cos play, etc. We took that idea and ran with it, creating an interactive and exciting website to attract new students.
I created the initial concept and mock up of the homepage. The team, a designer, developer, and writer, worked together and created a fun reading and viewing experience for visitors. We directed them quickly to the lead gen form and available classes.
cpg
caracas empanadas
Caracas Empanadas, a Madison food cart famous for their hangover-helping breakfast empanadas, wanted to bottle their drinkable guasacaca sauce. Ok, it's not made to be drunk, but it's that good. I previously worked with them on refining their brand identity, and clearly, I'm a fan of their work, so we created this on-brand bottle to rock their unforgettable sauce.
JD GOEHRING VIOLINS
I love small businesses. I want to see them succeed. JD Goehring Violins was just getting started and knew having a strong brand and creative vision would make marketing easier in the future. I jumped at the chance to work with them. A violin maker? You don't come across one of those everyday. Knowing that each violin is a work of art, I developed a creative direction that reflected the specialness of each instrument and the sophistication of classical music while making the brand warm and approachable.
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2 BRAND BOOK
4 CREATIVE DIRECTION/DESIGN
logo. website. business cards.
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brand identity
small businesses
ACUPUNCTURE LIFESTYLES
I'll do just about anything for a brand.
Yup. That's me. My skin never looked so good. Acupuncture Lifestyles of Madison was looking into specialty treatments in niche markets as well as clarifying their vision. If you aren't afraid of needles, there's more to see!
This is me being laid back.
1 BRAND STRATEGY
2 BRAND BOOK
4 CREATIVE DIRECTION
logo. photography.
GALLERY 99
I had a bachelor's in art, a master's in art history, a recession and a passion for introducing people to art. Looking out my apartment window in small downtown Wisconsin, I saw weathered signs and opportunity. I started Gallery 99 in 2010. By collaborating with different organizations I created targeted events that introduced unlikely audiences to contemporary art and brought customers into local businesses.
1 BRAND STRATEGY
2 BRAND BOOK
3 MARKETING PLANS
4 CREATIVE DIRECTION
5 BRAND MANAGEMENT