MJC MKTG LLC
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Madison, WI, USA
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THE WISCONSIN HISTORICAL SOCIETY

A comprehensive brand book transformed the Wisconsin Historical Society's marketing. From underwater archaeology to priceless manuscripts and artifacts, from libraries to heritage breed animals at living history sites, the Wisconsin Historical Society is a diverse place with multiple target audiences. Each division was creating their own marketing materials in silos. By outlining the creative direction and applying brand standards across multiple divisions, the Society now presents a unified voice across the organization in video, print and digital channels.  

1  BRAND STRATEGY

2  BRAND BOOK

3  MARKETING PLANS

4  CREATIVE DIRECTION

5  BRAND MANAGEMENT

 

JD GOEHRING VIOLINS

I love small businesses. I want to see them succeed. JD Goehring Violins was just getting started and knew having a strong brand and creative vision would make marketing easier in the future. I jumped at the chance to work with them. A violin maker? You don't come across one of those everyday. Knowing that each violin is a work of art, I developed a creative direction that reflected the specialness of each instrument and the sophistication of classical music while making the brand warm and approachable. 

2  BRAND BOOK

4  CREATIVE DIRECTION/DESIGN

logo. website. business cards.

ACUPUNCTURE LIFESTYLES

I'll do just about anything for a brand.  

Yup. That's me. My skin never looked so good. Acupuncture Lifestyles of Madison was looking into specialty treatments in niche markets as well as clarifying their vision. If you aren't afraid of needles, there's more to see!

This is me being laid back.

1  BRAND STRATEGY

2  BRAND BOOK

4  CREATIVE DIRECTION

logo. photography. 

GALLERY 99

I had a bachelor's in art, a master's in art history, a recession and a passion for introducing people to art. Looking out my apartment window in small downtown Wisconsin, I saw weathered signs and opportunity. I started Gallery 99 in 2010. By collaborating with different organizations I created targeted events that introduced unlikely audiences to contemporary art and brought customers into local businesses. 

1  BRAND STRATEGY

2  BRAND BOOK

3  MARKETING PLANS

4  CREATIVE DIRECTION

5  BRAND MANAGEMENT