MADISON ORIGINALS
Wisconsin Historical Society Recruitment Video
BRAND BOOK
Madison Originals needed a strong brand voice that matched their bold visual identity. I helped clarify their voice by working with their already-established visual identity, digging into industry research and surveying members. I created their recipe for recognition by documenting their mission, their identity, and their audience along with other key ingredients. They now move forward with a clear voice and a tool that keeps them consistent. Click below to see the entire book!
Click above to see full book.
graphic design
Michelle Zimmerman, director of Madison Originals, needed collateral materials that shared the awesome benefifts of becoming a Madison Originals restaurant. I developed on-brand clever concepts and designed a brochure and additional materials that played on the restaurant business.