MADISON ORIGINALS

BRAND BOOK

Madison Originals needed a strong brand voice that matched their bold visual identity. I helped clarify their voice by working with their already-established visual identity, digging into industry research and surveying members. I created their recipe for recognition by documenting their mission, their identity, and their audience along with other key ingredients. They now move forward with a clear voice and a tool that keeps them consistent.

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graphic design

Michelle Zimmerman, director of Madison Originals, needed collateral materials that shared the awesome benefifts of becoming a Madison Originals restaurant. I developed on-brand clever concepts and designed a brochure and additional materials that played on the restaurant business. 

MEMBER BENEFITS MENU
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FRONT
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INSIDE
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BACK
COST DOODLE
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