Madison Originals needed a strong brand voice that matched their bold visual identity. I helped clarify their voice by working with their already-established visual identity, digging into industry research and surveying members. I created their recipe for recognition by documenting their mission, their identity, and their audience along with other key ingredients. They now move forward with a clear voice and a tool that keeps them consistent.
Michelle Zimmerman, director of Madison Originals, needed collateral materials that shared the awesome benefifts of becoming a Madison Originals restaurant. I developed on-brand clever concepts and designed a brochure and additional materials that played on the restaurant business.